Imagine two event proposals for the same date.
| Proposal A | Proposal B | |
|---|---|---|
| Revenue | $30,000 | $26,000 |
| Incremental delivery costs | $18,000 | $12,000 |
| Contribution | $12,000 | $14,000 |
A lower-revenue event could leave more available to cover fixed expenses and profit.
That does not make the decision automatic. The assumptions may be incomplete; selling likelihood, guest experience, staffing constraints, and other commitments still matter. But revenue alone would point you toward the wrong financial comparison in this illustration.
Start with the best available information. Mark estimates as estimates. Do not allocate the same fixed salary as if it were a new cash expense every time you evaluate a booking.
Which event types earn their place on your calendar?
