The numbers have to be dependable
Bad numbers make bad forecasts. We finalize the books with enough discipline that you trust them before you set pricing, staffing, cash, and package decisions.
The firm
About Venue CFO
A CFO practice built exclusively for wedding and event venues. Owners kept getting bookkeeping without judgment, or advice without verified numbers, never both from one team. We built the firm that keeps them together.
Why venues, and why this firm
Jeff Greene spent more than ten years running accounting and finance for operating businesses, hundreds of them over the years. The pattern repeated: owners with real businesses making six-figure decisions from a bank balance, because the books were technically “done” but nobody was accountable for what they meant.
Venues are the extreme case. They sell the future: money arrives before the event, costs arrive after, and the P&L never quite matches the calendar. Deposits, seasonality, event mix, service charges: generic accounting wasn’t built for any of it, and generic fractional CFOs advise on numbers they’ve never verified.
So the firm does the whole job. We run the close, read the venue’s economics, and sit with ownership every month to decide what changes: pricing, packages, staffing, cash.
Founder
Jeff Greene, CPA
Jeff is a CPA with more than a decade in accounting and finance leadership. His practice has handled the books, closes, and reporting for hundreds of businesses, dozens of them in the $1M–$20M range, where an owner’s next decision carries real weight.
The venue focus came from inside that practice. Wedding and event venue clients kept surfacing the same pain: deposits sitting in revenue, seasons that read backwards on the P&L, owners who couldn’t get a straight answer on what an event actually earned. The standard playbook wasn’t built for businesses that sell the future, so Jeff built a firm around the ones that do.
Jeff stays close to the work. He is in the monthly decision meeting, reviews the numbers behind the owner packet, and is the one answering the strategic questions, backed by a senior team that carries the accounting and reporting. When you hire Venue CFO, you get the founder in the room, not a hand-off to junior staff.
Venue CFO is based at the Jersey Shore, wedding country, and works with venues across the US.
Our point of view
CFO work should drive monthly action, not just reports. The work earns its keep when actuals, booking data, and operating context point to decisions.
Booking data matters
Venues sell the future before it hits the P&L. Tripleseat and other booking data show event mix, deposits, booking pace, and revenue timing before accounting catches up.
The books should answer owner questions
How revenue and costs are categorized, how deposits are treated, and how events are costed all need to support owner decisions, not just a generic management report.
Metrics should lead to action
Average revenue per event, contribution, cash flow, and package performance only matter if they change what you do this month.
What makes us different
A CFO practice built for one industry, combining accounting discipline, controllership, management reporting, and practical financial leadership.
Wedding and event venue specialization: it's all we do
Tripleseat and QuickBooks fluency, accounting-system flexible
The judgment and the numbers under it, never split
Owner-level advisory on a standing monthly rhythm
Close–Read–Decide: one named monthly method
Fixed pricing and published ranges
Our commitments
Standards you can hold us to from the first month. Every engagement runs on the same promises.
The month closes by a set date, every month. If it won't, you hear from us before the date, not after.
Every owner meeting ends with decisions in writing: owners, due dates, and follow-through into next month.
Fixed pricing and published ranges. No meters, no surprise invoices.
If we're not the right firm for your venue, we say so on the first call.
Service boundaries
Built around CFO decisions
We don’t sell standalone bookkeeping, AP, payroll, or tax filing. Inside the Partnership, we do the accounting work that makes the monthly reporting dependable: how accounts are categorized, how deposits and revenue are treated, and how the month is finalized and reconciled.
Financial judgment, delivered monthly.
Review the services and the investment, then book a fit call. We'll tell you straight whether we're the right firm for your venue.