How Venue CFO handles site information

What you may share with us

If you submit a lead form or contact request, we collect the information you enter, such as your name, email address, venue details, website, state, revenue range, Tripleseat status, and any message you choose to send. Forms may also include attribution fields from the URL, such as UTM parameters or click IDs, so we can understand what brought you to the site.

If you use a scheduling link, SavvyCal handles the booking flow and may collect the details needed to schedule the call. We use those scheduling details to prepare for and follow up on the conversation.

Attribution fields and cookies

When you arrive with campaign parameters, referral information, or similar attribution details, the site may store those details in hidden form fields, local browser storage, and an attribution cookie. This helps preserve the original context if you move around the site before submitting a form.

How we use the information

We use submitted information to respond to inquiries, send requested resources, schedule and prepare for fit calls, follow up by email, understand which pages and campaigns are useful, and operate the site.

Site services we use

The site is hosted on Vercel. Postmark is used for transactional email delivery, such as sending requested resources. Buttondown is used for newsletter and marketing email signup, subscriber management, and unsubscribe handling. SavvyCal is used for scheduling links and embedded scheduling. These providers process information needed to deliver their parts of the site and inquiry workflow.

Analytics

Venue CFO may use lightweight site analytics to understand visits and page activity. Analytics is enabled only when it is configured for the site. If it is not configured, the analytics script is not loaded by the site.

Retention

We keep inquiry, scheduling, attribution, and email records for as long as they are useful to respond to you, operate the business, understand site performance, and maintain practical business records. We avoid promising a fixed deletion timeline here because retention depends on the record and the context.

Contact

For privacy questions or updates to information you submitted, use the contact page or email contact@venuecfo.com.